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references

aloyoga. (2025). https://www.aloyoga.com/?srsltid=AfmBOoo2XFsFzS0HHnwrK- lGzglQeCFfQIRaAe49xIoFMKIDAQnaWnrs
 

Anhui Yuhua Textile Co., Ltd. (2025). Anhui Yuhua Textile Co., Ltd. http://www.ahyhfz.com/

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Fashion Snoops. (2025). Alo Yoga Color Palette. Pantone FHI Color System: Pantone 17-1321 Woodsmoke, Pantone 17-0909 TCX Fossil, Pantone 16-1108 TCX Twill, Pantone 18-0617 TCX Covert Green, Pantone 19-1206 TSX Ristretto. Retrieved from Fashion Snoops’ Color Palette Creator. https://www.fashionsnoops.com/

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Find Members. (2025). Better Cotton. https://bettercotton.org/membership/find-members

 

Farnan, S. A., & Stone, E. (2018). The Dynamics of Fashion. Fairchild Books.

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Nemirovsky, Dana. (2025, February 19). The Marketing Strategies Alo Yoga Used To Become Lululemon's #1 Competitor. Brand Vision. https://www.brandvm.com/post/alo-marketing

 

Open Supply Hub. (2025). Open Supply Hub. https://opensupplyhub.org

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Yao, Y. (2023, September). A Study of the Business of Lululemon and Alo Yoga. https://www.researchgate.net/publication/373897320_A_Study_of_the_Business_Modes_of_Lulu lemon_and_Alo_Yoga

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