About
alo yoga
Alo Yoga was founded in 2007 in Los Angeles, California. It was founded by Danny Harris and Marcus DeGeorge in attempt to elevate and modernize yoga clothing.
innovation
Thanks to Alo's innovative lines and quality materials, yogawear has become more accessible and available to wear daily, not just at the studio.
reach
Today, Alo Yoga has become a status symbol of modern wellness culture and has gained a cult following from aspiring influencers, celebrities, and yoga-lovers alike.
Alo operates over 80 "sanctuaries," or retail stores worldwide, in addition to 66 retail stores in the United States.
merchandising & customer
Alo's merchandising policies consist of keeping stores and merchandise current with latest color and style trends. Alo also differentiates its products from competition with luxurious and exclusive active and loungewear with various sizes and colors. Alo also highly emphasizes the quality of the product.
The Alo Yoga customer has not strayed from its target demographic of 20-40 year old women. Alo has specifically tailored its collections to fit celebrities and influencers, featuring celebrities like Kendall Jenner promoting the products on Instagram.
Alo Yoga customers mostly live in urban areas like Los Angeles, New York City, and have middle-to-high levels of income. Alo customers prefer a more fashionable and luxurious feel to Activewear. They value the wellness- driven format of the brand and its flattering and chic styles.
color palette
A color palette inspired by Alo's consistent and sleek choices for product colors.
