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Alo Yoga

fm 109 final project
Product Lifecycle
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alo's annual sales

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Brand Vision, 2025

Over the past 3 years, Alo Yoga has grown its annual revenue from $1 billion in 2022 to $1.02 billion in 2024, showcasing a steadily growing business. Alo's expansion into other markets, such as Menswear and Skincare, has also contributed to an incline in revenue. Recent campaigns and social media collaborations with well-known models and influencers, such as Taylor Hill, have also allowed for a broader reach of the brand, thus increasing its annual sales.

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The graph on the left illustrates this upwards trend, highlighting consistent year-to-year growth. The graph from Brand Vision showcases Alo's successful product diversification and strong brand presence.

project overview

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This project illustrates Alo Yoga's company profile, annual sales revenue, line sheet research and development, and the traceability of its products through the Supply Chain.

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Siena Hidalgo researches Alo and demonstrates the scope of its product development strategies and its application onto the brand.

the team

Siena Alexandra Hidalgo

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Diligent, Perceptive, Creative

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